# Game Theory

At the core of Peponzi's design is the concept of game theory.

By creating a system that rewards users for holding and buying specific Pepes, we are able to create a sustainable and self-reinforcing ecosystem.&#x20;

The more users that participate in the system, the more valuable the Pepes become, and the more tokens are generated for holders.

This creates a positive feedback loop that incentivizes users to continue holding and buying Pepes, which in turn drives up demand and generates more value for everyone involved.
